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The Sneezing Geisha has been Cowboy Kimono’s icon for decades, revised and updated every few years. The last logo version was a scourge from the get-go. Reflecting back, I can see that over-thinking and settling on logic-based design is partly responsible for its glitches. My intention to make a more dynamic graphic by tilting everything created an imbalance that was a challenge to use in layouts. The logo is further skewed by the use of solid and outlined type.

Overhauling Sneezing Geisha was more of a playdate than a serious, focused design session, resulting in a better representation of Cowboy Kimono’s aesthetic. The Geisha’s shape, expression, and flower stayed the same, while the colors, patterns, linework, and fonts were updated.

The updated logo works well in a variety of layouts, is easy to center and makes me smile.