How Facebook Schooled Me.
I’m one of the five local small business owners that survived a six-month bootcamp initiated by Facebook to train 1 million people across the U.S. The face-paced certificate program included courses in digital marketing strategy, content and brand development, analytics and optimization, social media marketing, search and display advertising, and email marketing.
Change, a constant buttinski, frequently meddles with my role as a graphic designer and illustrator. As print migrates to digital marketing, I found myself needing additional job skills in order to cross the bridge to this flourishing terrain .
My transformation from bootcamp recruit to certified digital marketer is complete and I am already cutting my teeth on real world digital marketing projects. With some guidance from the instruction gurus at CNM Ingenuity and ABQ’s Coffee + Creatives founder, Joe Cardillo, my new career path is ready to launch.